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Why Customer Experience Is the Real Measure of Printing Innovation

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Why Customer Experience Is the Real Measure of Printing Innovation

Print speed, resolution, automation and productivity are all important. But the most valuable insight comes from the people who work with the machine every day. Operators, plant managers and production teams experience first-hand how a system performs under real manufacturing conditions, where consistency, reliability and ease of use matter just as much as technical capabilities.

At Kento Digital Printing, we believe that customer experience is one of our greatest sources of innovation. Listening to our customers allows us to continuously refine our technology, improve workflows and develop solutions that respond to the real challenges converters face on the production floor. Every installation becomes an opportunity to learn, improve and deliver even greater value.

Performance Proven in Real Production

One example comes from Quality Packaging, Inc., where daily operation of the Kento Hybrid® system demonstrates how hybrid technology integrates naturally into an industrial production environment.

According to Kevin Schroeder, Plant Manager, and Joshua Vazquez, Hybrid Operator, the system simplifies complex production processes while providing operators with the control and flexibility they need to maximize efficiency.

Rather than requiring extensive manual adjustments, Kento Hybrid® follows a structured and intuitive workflow that begins with defining the material parameters, preparing the inks and configuring the digital process. Every stage has been designed to ensure repeatability, accuracy and consistent print quality.

Intelligent Hybrid Technology

At the heart of the system is Kento's hybrid architecture, which combines flexographic and digital printing within a single production workflow.

This approach allows converters to take advantage of the strengths of both technologies instead of being limited by either one. Advanced registration systems maintain precise alignment between flexographic and digital stations, while intelligent automation minimizes operator intervention without sacrificing control.

One of the key technologies behind this performance is the integrated camera registration system. Throughout production, the cameras continuously monitor print registration and automatically compensate for any deviation, maintaining consistent quality even during demanding production runs.

The result is greater confidence for operators and greater consistency for customers.

Designed Around the Operator

That philosophy is reflected in Kento's fully digital user interface, designed to simplify daily operation while giving operators complete visibility of the production process. Routine tasks become faster, setup times are reduced and production changes can be managed with greater efficiency.

For manufacturers, this means less time spent on adjustments and more time focused on productive output.

Innovation Through Customer Experience

That is why, at Kento Digital Printing, we see every customer relationship as a partnership. Feedback from operators, production managers and plant teams plays a fundamental role in the continuous evolution of our technology.

Listening carefully to those who use our systems every day enables us to identify opportunities for improvement, optimize workflows and continue developing solutions that respond to the changing needs of the corrugated packaging industry.

It is built together with the people who rely on our technology every day.

More Than a Machine

Kento Hybrid® is more than a printing system.

It is a production platform designed to combine industrial productivity, digital flexibility and intelligent automation within a single workflow.

Most importantly, it is a technology that continues to evolve thanks to the experience, knowledge and trust of the customers who use it every day.

Because at Kento Digital Printing, the best ideas often come directly from the production floor. And listening to our customers is one of the most important ways we continue improving, innovating and delivering long-term value.