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Privacy Policy

Last updated: 14 May 2026

This Privacy Policy explains how Kento Digital Printing, S.L. processes personal data through this website, including demo requests, sample requests, regional contact links, business enquiries, analytics and embedded third-party content.

1. Data controller

The data controller is:

Kento Digital Printing, S.L.
Tax ID / NIF: B40652687
Registered office: Calle de l’Oxigen, 1, Polígono Industrial Carabona, 12530 Burriana, Castellón, Spain
Registered with the Commercial Registry of Castellón, Section 8, Sheet CS 43751
Email: sales@kentodigitalprinting.com
Phone: +34 964 890 290
Data protection contact: sales@kentodigitalprinting.com

If Kento appoints a Data Protection Officer or is required to publish Data Protection Officer contact details, this Policy will be updated.

2. Scope of this Policy

This Policy applies to personal data collected through:

  • this website;
  • the “Request a Demo” form;
  • sample pack requests;
  • technical, commercial or partnership enquiries;
  • regional contact links and email communications initiated through the website;
  • analytics tools, where accepted by the user;
  • embedded third-party content, such as videos, where accepted by the user.

This website is mainly intended for professional and business users. It is not directed at children.

3. Personal data we process

Depending on how you interact with us, we may process:

  • identification and business contact data: full name, company, job title, country, email address and telephone number;
  • request data: preferred demo type, sample pack interest, message content, production needs, substrate types, production goals, ROI or implementation context;
  • communication data: emails, calls, meeting notes, scheduling information and commercial follow-up;
  • regional contact data: the region or market for which you request contact or support;
  • technical data: IP address, browser, device, operating system, server logs, security events and cookie preferences;
  • analytics data: only if you consent to analytics cookies or equivalent technologies;
  • third-party content data: if you choose to play embedded videos or interact with third-party services.

Please do not include confidential production data, personal data of third parties or special-category personal data in free-text fields unless strictly necessary.

4. Purposes and legal bases

4.1 Responding to enquiries, demo requests and sample requests

We process your data to receive, assess and respond to your request; arrange a remote demo, on-site visit or sample pack; provide product, technical or commercial information; and manage pre-contractual communications.

Legal basis: pre-contractual measures requested by you and Kento’s legitimate interest in managing B2B enquiries submitted by company representatives.

4.2 Preparing tailored technical or commercial follow-up

We process your data to understand your company profile, application, region, preferred demo type and production needs, and to prepare relevant technical or commercial information.

Legal basis: pre-contractual measures and legitimate interest in responding appropriately to professional enquiries.

4.3 Regional contact and partner routing

Where necessary, we may route your enquiry to the appropriate Kento regional contact, authorised representative or business contact for your market.

Legal basis: pre-contractual measures requested by you and legitimate interest in providing an efficient regional response. Where the contact is outside the European Economic Area, the safeguards described in section 8 apply.

4.4 Business communications

We may send communications directly related to your request, such as demo coordination, technical information, requested documents, sample pack follow-up or commercial clarification.

Legal basis: pre-contractual measures and legitimate interest in maintaining a relevant B2B conversation.

Other electronic marketing communications will only be sent where legally permitted, for example with your consent or under an existing-customer relationship where the law allows it. You may opt out of commercial communications at any time.

4.5 Website security and maintenance

We process technical data to maintain website availability, prevent abuse, detect incidents, debug errors and protect the website.

Legal basis: legitimate interest in keeping the website secure and functional, and compliance with applicable legal obligations.

4.6 Analytics

We use analytics tools to understand how visitors use the website and to improve its content, structure and performance.

Legal basis: your consent. Analytics cookies or equivalent technologies will not be used unless you accept them through the cookie banner or settings panel.

4.7 Cookie consent management

We process cookie preference data to remember and prove your consent choices.

Legal basis: legal obligation and legitimate interest in managing consent correctly.

5. Mandatory and optional data

Fields marked as mandatory in forms are necessary to process your request. If you do not provide them, we may not be able to respond or arrange the requested demo, sample pack or contact.

Optional fields help us tailor our response but are not required unless expressly indicated.

6. Recipients of personal data

Your data may be disclosed to:

  • website hosting, maintenance and security providers;
  • email, productivity, CRM, form management or customer support providers used by Kento;
  • analytics providers, where consent has been given;
  • Kento regional contacts, authorised representatives or group/business contacts where necessary to respond to your request in your region;
  • professional advisers, auditors, insurers or legal representatives where necessary;
  • public authorities, courts or regulators where required by law.

Providers acting on our behalf must process personal data under appropriate contractual safeguards.

If a regional representative acts as an independent controller, that representative will be responsible for its own processing and should provide any additional information required by applicable law.

7. Google Analytics

If Google Analytics 4 is activated on this website, it will be used only after analytics consent has been given.

Kento will not intentionally send directly identifying personal data, such as names, email addresses, telephone numbers or free-text form content, to Google Analytics.

Google Analytics must be configured in a privacy-conscious way, including:

  • analytics storage denied by default until consent;
  • no analytics cookies before consent;
  • no Google Signals unless specific consent and legal validation are in place;
  • no ads personalisation or remarketing unless specific consent and legal validation are in place;
  • data retention limited to the shortest suitable period;
  • no personal data in URLs, event names, event parameters or form fields.

8. International transfers

Some providers, analytics services, regional contacts or authorised representatives may be located outside the European Economic Area.

Where personal data is transferred internationally, Kento will use appropriate safeguards under GDPR, such as adequacy decisions, Standard Contractual Clauses, transfer impact assessments and supplementary measures where required.

Where no adequate safeguards are available and no legal exception applies, personal data must not be transferred.

9. Retention periods

We keep personal data only for as long as necessary for the purposes described in this Policy.

Indicative retention periods are:

  • demo, contact and sample requests: while the request is being handled and during the active commercial follow-up period;
  • prospective customer communications: while there is active business interest and, where necessary, for up to five years from the last relevant interaction for legal defence;
  • customer communications and contractual data: during the business relationship and for the applicable legal, accounting, tax or limitation periods;
  • marketing consent records: until consent is withdrawn or the data is no longer necessary;
  • analytics data: according to the configured analytics retention period;
  • cookie consent records: while necessary to manage and evidence consent;
  • technical and security logs: for the period necessary for security, troubleshooting and legal defence, unless a longer period is required due to an incident or legal obligation.

10. Your rights

You may exercise the following rights under GDPR, where applicable:

  • access;
  • rectification;
  • erasure;
  • restriction of processing;
  • data portability;
  • objection;
  • withdrawal of consent, where processing is based on consent.

To exercise your rights, contact us at sales@kentodigitalprinting.com.

You also have the right to lodge a complaint with the Spanish Data Protection Authority, the Agencia Española de Protección de Datos, if you believe your data protection rights have been infringed.

11. Withdrawal of consent

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing carried out before withdrawal.

You can withdraw or change cookie consent through the “Cookie settings” link available on the website.

12. Automated decisions

Kento does not use the personal data collected through this website to make decisions based solely on automated processing that produce legal or similarly significant effects.

13. Security

Kento applies appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

14. Third-party websites and embedded content

This website may include links or embedded content from third parties, including video platforms, partners or social media platforms. Their processing of personal data is governed by their own privacy policies.

Embedded third-party content that is not strictly necessary should only load after the relevant consent has been given.

15. Changes to this Policy

We may update this Privacy Policy to reflect legal, technical or business changes. The latest version will always be available on this page.